Our marketing automation solutions are proven to convert more of your website visitors into buyers or leads, improving return on ad spend and online revenue.

The backbone of our technology is based on a proprietary engagement scoring engine, which measures the historical and real-time behavior of each individual visiting your site — what products and services are most relevant to them and when they’re most likely to convert. Armed with this insight, the marketing automation platform can deliver relevant offers, personalized site content and more to dramatically improve leads and conversions on your website.

Lead Generation

  • Real-time Dynamic Site Interaction: Set rules to trigger dynamic interactions – such as chat windows, sign-up forms, vouchers, coupons, special offers and more – customized based on site visitors’ interests and behavior on site.
  • Customer Analytics: Understand the historical and real-time behavior of each individual visiting your site — what products and services are most relevant to them and when they’re most likely to convert.
  • Enhanced Customer Experience: Interactions such as chat windows and customized coupons and special offers provide value to visitors throughout their online shopping and browsing experience.

Content Personalization

Present customized messages to customers dynamically and in real-time based on their unique profile and engagement score.

  • Content Personalization: Customize the content of your website dynamically and personalize product messaging for each visitor to ensure it addresses their unique buying interests at a given time. Showcase content that encourages cross-sales and drives higher average order values.
  • Customer Analytics: Understand the historical and real-time behavior of each individual visiting your site — what products and services are most relevant to them and when they’re most likely to convert.
  • User Interface: Utilize the drag and drop functionality in our interface to personalize your website on the fly, including triggering promotional offers and other on-site campaigns easily for different audience segments.
  • Enhanced Customer Experience: With website content personalization, your customers receive a more relevant site experience that helps them easily find the products they want.

CRM Optimization

Enrich your CRM database with on-site interest scoring and profile data, so you can dynamically customize direct response campaigns to reflect your customers’ current interests.

  • Email & Direct Mail Customization: Dynamically customize email campaigns or even direct mail programs with specific products, promotions and offers based on each recipient’s interests and propensity to buy, dramatically increasing success metrics such as open rates, click-throughs and conversions.
  • CRM Integration: Integrate website data and engagement scoring within your CRM system to enhance both online and offline customer support and sales efforts. Data collected by our platform is compatible with all major CRM systems.
  • Offline Sales Insight: Arm your sales force in brick and mortar locations with new insights about online leads that walk into their stores. Data about customers who complete lead forms on a marketer’s website can be passed through to a CRM system, giving your sales team immediate insights into customers’ product interests and buying propensity.
  • Closed Loop, Integrated Profiles: Maintain a comprehensive database of your customer’s current interests with dynamic profiles that update in real-time so you always have the latest insights at your fingertips.